21 min read
31 Top Social Media Platforms in 2025 [+ Marketing Tips]The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.
Rachel HandleyApr 17, 2025
Social Media
Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.
8 min read
Instagram SEO: What It Is, How to Do It, & Best PracticesInstagram SEO tips include using keywords in your captions, optimizing your profile, and writing image alt text.
Sean CollinsFeb 12, 2025
6 min read
14 Best Social Media Campaigns to Inspire You in 2025We‘ve rounded up the best social media campaign examples from X, Instagram, TikTok, LinkedIn, and more.
Rachel HandleyJan 30, 2025
9 min read
18 Social Media KPIs (and How to Track Them)Find out which social media KPIs you should keep an eye on to track visibility, engagement, conversions, and more.
Asif AliJan 17, 2025
6 min read
How To Use Instagram Stories To Build Your Audience
If you haven’t used Instagram Stories in your marketing strategy yet, you’re missing out on a lot. Learn how to leverage them successfully to create greater brand awareness, engagement, and conversions. In this post, I’ll be discussing the best ways to engage more people on Instagram Stories.Shane BarkerSep 20, 2018
10 min read
How To Host a Successful Reddit AMA
Have you ever thought of doing an AMA yourself? From topic choice to subreddit selection to measuring ROI, the strategies and steps outlined here are everything you need to know about how to host a Reddit AMA. This guide is intended to help you achieve your marketing objectives on the web‘s massively interactive news and discussion site.Brent CsutorasMay 07, 2018
8 min read
How To Run a Hashtag Campaign
A hashtag can be used to market new campaigns and products, run contests and competitions, request fans to provide input regarding a new company development or to link a brand to a famous news story or item. Learn how to run hashtag campaigns and market your brand on social media in no time.Pankaj NarangDec 19, 2017
10 min read
How To Use Emoticons, Memes and GIFs in Social Media Marketing Without Embarrassing Yourself
Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.Dario SupanNov 14, 2017
12 min read
The Art of Crafting Successful Facebook Ads #Semrushchat
Do you want to spice up your advertising game and make your ads more effective? During the most recent #Semrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.Maria KalyadinaNov 06, 2017
7 min read
Social Media Metrics for Tracking Your Lead Nurture Funnel
Measuring the right social media metrics can be tricky. The biggest issue here is what metrics are actually useful.Sagi SolomonMay 19, 2017