Matnelsonppc.com, LLC

Challenge

- Overabundance of spam leads and irrelevant inquiries - Under optimized Google Ads campaigns leading to wasteful ad spend - Lack of targeted approach within the existing ad strategy

Solution

- Ad Network Reconfiguration - Search Term Refinement - Conversion Tracking Enhancement - CRM and Google Ads Integration

Result

Achieved an unprecedented 1,279% increase in lead volume, reflecting a significant boost in both quantity and quality of leads. And, Recorded nearly a 20% increase in revenue as a direct consequence of the refined ad targeting and elevated conversion rates.

Challenge

The key challenge faced by Summit Equipment Rentals was their underwhelming online presence, which did not effectively highlight the company’s unique selling points (USPs). This lack of differentiation led to lost opportunities in attracting new customers and retaining existing ones.

Solution

We identified three key strengths of Summit Equipment Rentals: well-kept equipment, good prices, and free delivery, which we highlighted in our marketing. Our strategy included improving search rankings with keywords and creating ads and content that draw people to their business.

Result

A 133% rise in leads generated through PPC campaigns, underlining an increased interest from potential customers. And, a 49% increase in online checkouts originating from organic search traffic, reflecting improved engagement and higher conversion rates.

Challenge

The primary obstacle Rustic Trades Furniture encountered was transitioning from a referral-based clientele to a broader audience. Despite having a product that resonated with customers, they needed a strategy to increase visibility and appeal to consumers beyond their existing network.

Solution

We used AI and Google Ads' conversion tracking to analyze newsletter signups, showing interest in Rustic Trades Furniture. With this data, we created targeted ads that matched our subscribers' profiles, aiming to attract similar customers.

Result

The results were extraordinary. Within a six-month period, we saw an almost 1,000% increase in new customer acquisition. The strategic use of Google Ads not only expanded their customer base but also provided valuable insights into consumer behavior, which further refined their marketing strategies.